Sports tourism is booming. Whether you’re chasing a marathon bib in a world-class city, watching elite athletes compete in iconic stadiums, or simply soaking up the fitness culture of a place, travelling with sport at the centre of your trip has never been more popular. The global sports tourism market was valued at over £490 billion in 2025, and 2026 looks set to push that even further. So which cities should be on your radar? Here’s our take on the best cities for sports tourism in 2026, ranked by events, venues, active experiences and sheer sporting atmosphere.
1. Tokyo, Japan
Tokyo remains one of the great sporting cities on the planet. The legacy infrastructure from the 2020 Olympics is still very much in use, and the city’s running culture is extraordinary. The Tokyo Marathon continues to draw elite runners from across the globe each March. Beyond that, the city’s dedication to martial arts, baseball and sumo wrestling gives sports tourists a wildly varied menu. Tsukiji’s early morning 5K routes, the Meiji Jingu baseball grounds and the immaculate Aquatics Centre make Tokyo hard to beat.
2. Melbourne, Australia
Melbourne has built its identity around sport. The Australian Open in January kicks off the year with a global tennis spectacular at Melbourne Park. The AFL Grand Final, the Melbourne Cup and the Australian Grand Prix all call this city home. The sports infrastructure is world-class, and the city’s café and fitness culture means you’ll never struggle to find a decent post-run flat white. For sports tourists, Melbourne operates at a pace that keeps things exciting year-round.
3. Barcelona, Spain
Few cities combine sporting prestige with lifestyle quite like Barcelona. The Camp Nou, currently undergoing its landmark redevelopment, is set to reopen in its full renovated glory in 2026, making it an absolute must-visit for football fans. Beyond football, Barcelona hosts major ATP tennis events, the Barcelona Marathon in March, and a cycling scene that stretches into the Catalan hills. The Montjuïc circuit adds a motorsport angle. This city never stops moving.
4. Paris, France
Post-Olympics Paris is riding a wave of renewed sporting infrastructure and public enthusiasm. The city now boasts some of the finest athletics facilities in the world, and the Seine embankments have been permanently upgraded for outdoor fitness use following last summer’s Games. Roland Garros remains one of sport’s great theatrical stages every May. And with the Stade de France hosting major rugby and football events through 2026, Paris earns its place firmly in any list of the best cities for sports tourism.
5. London, United Kingdom
Home turf, and absolutely worth celebrating. London is a genuine heavyweight in global sports tourism. Wimbledon, the London Marathon, Premier League football across a dozen venues, Test cricket at Lord’s and The Oval, Rugby Union at Twickenham, the NFL International Series at Tottenham Hotspur Stadium. The city offers something for almost every sporting palate. The Queen Elizabeth Olympic Park in Stratford has also evolved into a genuinely excellent active-lifestyle destination, with parkruns, cycling tracks and the Aquatics Centre all open to the public.
6. Rio de Janeiro, Brazil
Football is religion in Rio, and the Maracanã is its cathedral. Watching a Brazilian top-flight match there is one of sport’s great raw experiences. But Rio offers more than football. The city’s outdoor fitness scene, Copacabana beach volleyball, the Rock in Rio weekend runs, and the famous Ipanema beach 5K circuit make it a destination where sport bleeds into daily life. The Copa América cycle also brings high-quality international football through the continent in 2026.
7. New York City, USA
The New York City Marathon in November remains one of the world’s most iconic running events, with over 50,000 participants covering the five boroughs. Madison Square Garden, the US Open tennis at Flushing Meadows, Yankees and Mets baseball, and an NBA season that never really stops means the sporting calendar is relentlessly packed. For British sports tourists, direct flights from Heathrow, Manchester and Edinburgh make NYC highly accessible. Note that entry and visa requirements should be checked via the UK government’s travel advice pages before you book.
8. Singapore
Singapore punches far above its weight as a sporting city. The Formula 1 night race through the Marina Bay street circuit is one of the most visually stunning events in motorsport. The Singapore Open in badminton, top-tier international football friendlies, and a fiercely active running and triathlon community give the city real sporting depth. It’s also one of the most efficient, safe and well-connected cities in Asia for travel, which matters when you’re planning a sport-focused trip.
9. Cape Town, South Africa
Cape Town has a secret weapon: the landscape. The Two Oceans Marathon in April is widely considered one of the most beautiful ultra-marathon routes on earth. The city also hosts top-level rugby at DHL Newlands, cricket at Newlands Cricket Ground, and an outdoor fitness culture shaped by the mountains, ocean and near-perfect climate. For those who want sport and adventure in equal measure, Cape Town is nearly unbeatable.
10. Dubai, UAE
Dubai has invested heavily in becoming a year-round sporting destination, and it’s paying off. The Dubai World Cup in horse racing, the Dubai Desert Classic in golf, top-tier tennis at the Dubai Duty Free Championships, and a marathon that takes in the Burj Khalifa are just the highlights. The city’s fitness infrastructure, from rooftop gyms to desert trail running clubs, is genuinely impressive. It’s also become a favourite winter training base for British athletes escaping the cold months at home.
What Makes a Great Sports Tourism Destination in 2026?
The best cities for sports tourism in 2026 share a few things: world-class event infrastructure, active travel opportunities beyond spectating, strong public transport to get between venues, and a culture that values sport as part of everyday life. It’s not just about the big events. It’s about whether you can lace up your trainers and feel the pulse of a city through sport. Every city on this list passes that test. The question is simply which one speaks to you.
For UK-based sports travellers, the UK Government’s foreign travel advice pages are worth checking before any international trip, particularly for visa requirements and entry conditions that may have changed in 2026.
Frequently Asked Questions
What are the best cities for sports tourism in 2026?
Tokyo, Melbourne, Barcelona, Paris and London lead the way in 2026, offering a combination of major international events, iconic venues and vibrant active travel cultures. Cities like Dubai and Singapore are also strong contenders for year-round sporting activity.
Which city is best for a sports tourism trip on a budget?
Barcelona and Cape Town offer excellent value for sports tourists, with a rich calendar of events and strong outdoor fitness scenes at relatively lower costs than Tokyo or Dubai. Barcelona in particular is well connected from the UK with affordable flights and a wide range of accommodation options.
Can you do sports tourism in the UK without travelling abroad?
Absolutely. London alone offers Wimbledon, the London Marathon, Premier League football, Test cricket and international rugby across multiple world-class venues. Cities like Manchester, Edinburgh and Cardiff also have strong sporting identities and host major events throughout the year.
What major sporting events can I attend in 2026?
2026 is packed with major events including the FIFA World Cup in North America, the Commonwealth Games, major tennis Grand Slams, the London Marathon, Formula 1 season rounds and numerous athletics World Series events. Planning around these anchor events is the smartest way to build a sports tourism trip.
Do I need travel insurance for sports tourism trips?
Yes, and it’s strongly advisable to take out comprehensive travel insurance that covers sports activities, particularly if you plan to participate in events like marathons, triathlons or cycling sportives. Standard travel policies often exclude active participation in sporting events, so check the small print carefully before you travel.