Category: Community

  • The UK’s New Generation of Community Sports Hubs: How Local Councils Are Replacing Closed Leisure Centres

    The UK’s New Generation of Community Sports Hubs: How Local Councils Are Replacing Closed Leisure Centres

    Walk through the centre of most British towns and there’s a reasonable chance you’ll pass the ghost of a leisure centre. Boarded-up pools, padlocked squash courts, shuttered gyms. The Local Government Association estimated that over 400 publicly funded leisure facilities closed between 2010 and 2024, a direct consequence of sustained cuts to council budgets. But something different is happening now. Across England, Scotland and Wales, local authorities are reaching into a new funding toolkit, Sport England grants, the UK Shared Prosperity Fund, Levelling Up allocations, and building a genuinely different type of facility: the community sports hub. These aren’t just leisure centres with a fresh lick of paint. They’re multi-sport, multi-use venues designed from the ground up for the way people actually move in 2026.

    Exterior of a modern community sports hub UK 2026 with glazed frontage and people arriving in sports kit
    Photo by Victor Moragriega on Pexels

    Why the old leisure centre model stopped working

    The traditional leisure centre, big pool, ageing gym, one multipurpose sports hall, was expensive to heat, expensive to staff and, frankly, expensive to use. Running costs per square metre were brutal. When councils had to choose between social care and a swimming pool, the pool lost. By 2023, the BBC was reporting that communities from Hartlepool to Hereford had lost their only public swimming facility within five years. The knock-on effect on grassroots fitness and community health was significant. Public Health England data showed physical inactivity costs the NHS roughly £7.4 billion a year. Closing facilities wasn’t saving money in any honest long-term accounting.

    What councils have started to realise, partly through pressure from Sport England’s funding conditions, is that the replacement model needs to be leaner and more flexible. A building that hosts football, padel, wheelchair basketball, yoga classes and a community café on the same site is a completely different financial proposition to a single-use swimming pool. Shared operational costs, mixed-revenue streams, community ownership models, these are the building blocks of the new wave.

    Which areas are leading the way with community sports hubs UK 2026

    A few places are worth highlighting. Leeds City Council opened the East Leeds Community Sport Hub in early 2026, a £12 million facility funded partly through Sport England’s Place Partnership programme. It includes a three-court sports hall, a strength and conditioning gym, three outdoor 3G pitches, padel courts and a dedicated athletics track. Crucially, it also has a community health suite where local NHS services run weekly clinics. The co-location of sport and health provision in a single building is something I’d argue will become the standard template, not the exception.

    In Wales, Cardiff Council has partnered with Welsh Government on the Splott Community Sports Complex, a £9.5 million project that replaced a closed leisure centre with facilities designed alongside the local community. Residents were consulted on everything from opening hours to which sports would be prioritised. Mountain biking coaching, street dance, boccia for disabled residents and traditional five-a-side football all made the cut. That breadth of provision is the point.

    Scotland has its own trajectory. Glasgow Life, the charity that manages sport and leisure on behalf of Glasgow City Council, has been consolidating older sites into larger, better-equipped community hubs, with the Drumchapel Hub and the Tollcross Community Hub both receiving significant investment since 2024. The Scottish Government’s Active Travel and Sport Fund has supported several of these projects directly.

    What facilities are typically included in a modern community hub

    No two hubs are identical, which is part of their strength. That said, Sport England’s Place Partnership and Multi-Sport Grassroots Facilities programmes have created some common patterns. Expect to find: a minimum of a two-court sports hall capable of running badminton, basketball and indoor football simultaneously; a functional fitness gym replacing the old row-of-treadmills model; at least two outdoor 3G or 4G artificial pitches with floodlighting; and, increasingly, padel courts, the sport’s rapid growth in the UK means councils are treating courts as footfall drivers. Many hubs also include dedicated spaces for disability sport, which was often an afterthought in older facilities.

    The technology layer is worth mentioning too. Several of the newer hubs are installing AI cameras to monitor movement and help prevent pitch-side injuries, particularly on 3G surfaces where overuse injuries have historically been a concern. Courts and pitches at some hubs are bookable through apps, with dynamic pricing to keep peak-time slots accessible for community groups rather than purely corporate bookings.

    If you’re looking for a wider comparison of what well-equipped multi-sport facilities look like across the country, the UK’s best multi-sport indoor complexes for winter training is worth a read alongside this piece, some of the private sector venues set a useful benchmark for what’s now being replicated publicly.

    How residents can actually access these hubs

    Access structures vary, and this is where things get genuinely interesting. The old leisure centre model charged full commercial rates and offered memberships that excluded lower-income residents in practice, whatever the policy said on paper. The new hubs are trying something different. Many operate tiered pricing tied to local authority benefit records, if you’re receiving Universal Credit, housing benefit or a free school meal, you access the facility at a heavily subsidised rate, sometimes as low as £1 per session. Sheffield’s community sport hub pilot, running since autumn 2025, has processed over 3,000 sessions at subsidised rates in its first six months.

    Community organisations and local sports clubs can often block-book facilities at significantly reduced rates, which means grassroots football clubs, running clubs and disability sport organisations are getting access that commercial gyms would never offer them. Some hubs are also trialling a ‘pay what you can’ session once a week for general gym use, which keeps the space genuinely open rather than theoretically open.

    Booking is almost universally done online or through an app now. A few hubs still maintain a phone line for residents who need it, and there’s usually a reception desk for first-time visitors who need a tour. My advice: check your local council’s leisure pages directly, as the Sport England facility finder at sportengland.org also lists funded projects in your area.

    The bigger picture: sport as infrastructure

    There’s a shift in how councils are framing these investments. Sport used to be treated as a discretionary service, something that got cut when finances tightened. The argument being made now, and it’s backed by decent evidence from Public Health England and the Office for Health Improvements and Disparities, is that accessible sport infrastructure reduces NHS demand, reduces anti-social behaviour and improves employment outcomes. When you frame a sports hub as health infrastructure, the business case looks very different.

    This reframing also helps explain why some hubs are incorporating things you wouldn’t have found in a 1990s leisure centre: mindfulness rooms, mental health drop-in sessions, community kitchens. The hub model is trying to be a community anchor, not just a place to play five-a-side. And given the research showing that social isolation is one of the biggest drivers of physical inactivity, that broader scope makes sense.

    For anyone interested in how the sports and fitness world is evolving at grassroots level, keeping an eye on the new community sports hubs UK 2026 pipeline is worth doing. The next few years will tell us whether this model can genuinely fill the gap left by a decade of leisure centre closures. I think it can, if the funding holds. The ambition is certainly there.

    Incidentally, if your local hub runs walking football sessions or disability sport programmes, those are often the fastest-growing sessions in terms of demand right now. The grassroots fitness habit is real, and these hubs are becoming the infrastructure that supports it.

  • Walking Football in the UK: Why Over-50s Are Making It the Fastest Growing Grassroots Game

    Walking Football in the UK: Why Over-50s Are Making It the Fastest Growing Grassroots Game

    Something quietly remarkable is happening on 3G pitches and leisure centre car parks the length of Britain. Blokes in their late fifties, women in their sixties and beyond, are pulling on shinpads again. Walking football UK over 50s participation has surged to the point where the Football Association now counts more than 1,400 registered walking football sessions across England alone, with Scotland and Wales adding hundreds more. I’ve spoken to coaches at grassroots clubs from Sunderland to Swansea, and the energy around this format right now is unlike anything else in recreational sport.

    Older men playing walking football UK over 50s on a community 3G pitch
    Photo by SAULO LEITE on Pexels

    What walking football actually is

    The rules are simple enough to explain in a single conversation. No running. Both feet must remain in contact with the ground, or at least one foot must be grounded at all times, depending on which version your local league adopts. No sliding tackles. Goals are typically disallowed if the ball rises above head height indoors, or shoulder height outdoors. Pitches are smaller than standard five-a-side. It sounds gentle. In practice, it is surprisingly competitive.

    The format was developed around 2011 and gained traction after Chesterfield FC trialled it in 2012. Since then, growth has been relentless. The FA’s walking football page now carries guidance on everything from rule adaptations to safeguarding, which tells you how seriously the governing body takes it. This is not a fringe experiment anymore.

    The health case is hard to argue with

    Let me be direct: the evidence for walking football as a health intervention for older adults is genuinely impressive. A 2023 study from Sheffield Hallam University found regular participants saw measurable improvements in cardiovascular fitness, balance and bone density after just twelve weeks. For men over 55, those three things are exactly the markers that predict long-term independence and quality of life.

    Aerobically, walking football sits comfortably in what endurance coaches call Zone 2 intensity, the kind of sustained, moderate effort that builds your aerobic base without smashing your joints. For context on why that matters, how UK endurance athletes use targeted aerobic work to boost performance follows similar physiological principles, just applied at the elite end. The same science filters down.

    Mental health is the piece that often gets undersold. Isolation among older men in particular is a genuine public health concern, and the NHS has described loneliness as comparable in health risk to smoking fifteen cigarettes a day. Walking football clubs double as social infrastructure. Thursday morning sessions become the anchor of the week for thousands of players who otherwise have very little structured social contact.

    Finding a club in England, Scotland and Wales

    The FA’s Club Finder tool on their website is the most reliable starting point for England. Type in your postcode and it returns local affiliated sessions, contact details and whether they welcome beginners. Most clubs run a free taster session with no pressure to commit.

    In Scotland, Scottish FA Community Football programmes and local leisure trusts cover the bulk of provision. Major cities like Glasgow and Edinburgh have multiple weekly sessions. Aberdeen FC Community Trust has run walking football continuously since 2017. In Wales, FAW Trust officers in each county coordinate sessions, and Wrexham’s community foundation has seen particular growth off the back of the club’s raised profile in recent years.

    County FAs across England often run inter-club competitions, and there are national cups organised under the Walking Football Association (WFA) and the Walking Football United (WFU). Yes, there are two national bodies, which creates some administration confusion at club level, but both are committed to growing the game and both maintain their own club directories online.

    What the grassroots participation data actually shows

    Sport England’s Active Lives survey, published in early 2026, recorded walking football as one of the top five fastest-growing team sport formats by new participant numbers among the over-50 age group. That is significant in a landscape where overall grassroots football participation among older adults had been declining for two decades before walking football appeared.

    The FA’s own grassroots data shows the sport is also pulling in a higher proportion of players who had not participated in any organised sport for more than ten years. That is exactly the kind of re-engagement number that county FAs and Sport England like to show government when making the case for leisure centre funding. Walking football is not just growing on its own terms; it is reshaping how we measure grassroots health across the board.

    Women’s walking football is a separate story worth telling. Participation among women over 50 is growing faster than the men’s side in percentage terms, albeit from a lower base. Several clubs now run women-only sessions to reduce the barrier to entry. Peterborough United’s community trust, Shrewsbury Town FC Foundation and Brentford FC Community Sports Trust are among those who have specifically invested in women’s walking football programmes this year.

    Kit, cost and what to expect at your first session

    Entry costs are low. Most sessions charge between £3 and £6 per session, often including tea and a biscuit afterwards. Astroturf trainers or moulded-stud boots work on most surfaces. You do not need specialist kit beyond shinpads, though many clubs sell their own bibs and training tops if players want to feel part of the group.

    Expect to feel the session in your legs the next morning if you haven’t played in a while. The lateral movement and quick directional changes, even at walking pace, work muscles that most people over 50 haven’t used specifically in years. I’d strongly suggest starting with one session a week for the first month and building from there, rather than going twice a week from the off and spending the next fortnight on the sofa.

    If you’re curious about how injury risk is being managed at the grassroots level more broadly, it’s worth knowing that UK physios are now using AI diagnostic tools to assess injury risk even in recreational sport settings, something that will increasingly filter into how walking football clubs screen new participants.

    Why this matters beyond the pitch

    Walking football UK over 50s participation is doing something most grassroots sports initiatives struggle to do: it is genuinely reaching people who had given up on sport. That is a harder task than keeping existing players engaged. Clubs are reporting players who haven’t worn boots since 1998, who turned up alone on a grey Tuesday morning not knowing what to expect, and who are now club committee members two years later.

    Grassroots sport in the UK has faced funding pressures for years, with leisure centre closures and council budget cuts squeezing provision. Walking football’s low infrastructure cost, its ability to use existing five-a-side pitches and its near-zero equipment requirement mean it can grow in places that can’t support more expensive formats. It fits the current landscape. And the social dimension, those post-match teas, the WhatsApp groups, the away days to inter-club cups, mirrors the kind of community that other newer sport formats building grassroots communities have found so central to retention.

    My take: walking football is past the novelty stage and into the established infrastructure stage. The data says so. The participants say so. If you’re over 50 and haven’t tried it yet, your local session is probably two miles away and running on Thursday morning. That’s where I’d start.

  • How Sports Teams Are Using Email to Stay Connected With Fans in 2026

    How Sports Teams Are Using Email to Stay Connected With Fans in 2026

    In an era dominated by social media noise and algorithm-driven feeds, fan email communication has quietly become one of the most powerful tools in a sports club’s digital arsenal. From Premier League giants to non-league clubs with tight budgets, email is proving to be the direct line that social platforms simply cannot match – delivering news, exclusive content and matchday updates straight into supporters’ inboxes without a single algorithm getting in the way.

    Why Fan Email Communication Still Beats Social Media in Sport

    Social media platforms are brilliant for reach, but they’re unpredictable. A post can land brilliantly one day and barely register the next depending on platform changes, trending news or simple bad timing. Email, by contrast, lands exactly where it’s supposed to, at the time the club intends it to. Open rates for well-managed sports club mailing lists regularly sit between 35% and 50% – significantly higher than the average organic reach of a club’s social posts.

    For supporters, there’s something personal about an email. It feels direct. When Arsenal send a pre-match briefing, or when a women’s rugby club sends its weekly newsletter, fans engage with it differently to a scrollable post. The inbox still carries weight – and smart clubs know it.

    What the Best Sports Clubs Are Sending to Their Fans

    The most successful fan email communication strategies share a few things in common: they’re timely, they’re exclusive, and they genuinely add value beyond what’s already publicly available. Here’s what’s working right now across professional and amateur sport:

    Pre-Match and Post-Match Briefings

    Clubs are sending automated pre-match emails with squad news, travel info, weather at the ground and tactical previews. After the final whistle, follow-up emails with stats, player ratings and manager quotes arrive before many fans have even made it home. This kind of rapid-fire, well-packaged content keeps supporters loyal to the club’s own channels rather than relying purely on third-party football media.

    Exclusive Member Content and Early Access

    Many clubs now use email as the primary channel for delivering member-only content – think behind-the-scenes video access, early kit release previews, or first access to away ticket sales. The email list becomes the VIP pass, and that sense of exclusivity drives sign-ups and retention.

    Athlete Newsletters and Personal Columns

    Some forward-thinking clubs and individual athletes have launched personal newsletters that go beyond club news. Imagine a weekly column from a first-team midfielder, written in their own voice, covering training, travel and life on the road. It’s the kind of intimate content that builds genuine connection – something a corporate Twitter account can rarely achieve.

    The Technical Side: Making Sure Emails Actually Arrive

    Here’s the thing many clubs overlook – a beautifully written email is worthless if it ends up in a supporter’s spam folder. Deliverability is the unglamorous but essential backbone of any successful email strategy. Clubs need to ensure their sending domains are properly authenticated, their mailing lists are regularly cleaned of inactive addresses, and their content doesn’t trigger spam filters with overly promotional language or broken formatting.

    Before launching any major fan email communication campaign – whether it’s a new season announcement or a transfer window special – clubs should test their email health. Using a free spam checker is a quick and genuinely useful way to diagnose deliverability issues before they become a problem. A low spam score means a higher chance your content lands where it belongs – in front of the fan, not buried in junk.

    How Smaller Sports Clubs Can Build a Fan Email List From Scratch

    You don’t need a 60,000-seat stadium or a Premier League budget to run effective fan email communication. Semi-professional and grassroots clubs across the UK are doing it successfully with free or low-cost tools. The key is starting simple and being consistent.

    Collect emails at every touchpoint – matchday programmes, club websites, social bios and even at the turnstile. Offer something in return: a free digital programme, a monthly prize draw, or exclusive access to player Q&As. Once you have even a small list, send regularly. Consistency builds habit, and habit builds loyalty. A monthly round-up of results, upcoming fixtures and club news takes less than two hours to produce and keeps supporters engaged through the off-season when there’s little else happening.

    Global Sports Brands Raising the Bar

    Looking beyond the UK, American sports franchises have long led the way in sophisticated email marketing. NBA and NFL teams invest heavily in personalised email journeys – a new subscriber who’s interested in merchandise gets a different email sequence to a season ticket holder who attends every home game. The personalisation is driven by data, and the results show in both engagement and commercial revenue.

    This level of personalisation is increasingly achievable for UK clubs too, particularly as email platforms become more accessible and affordable. The clubs that invest now in understanding their fanbase through email data will have a significant advantage in building long-term supporter relationships.

    What Fans Actually Want From Club Emails

    In supporter surveys conducted across several EFL clubs, the most valued email content consistently includes injury updates and team news, fixture reminders with travel info, exclusive interviews with players and coaching staff, and early access to ticket sales. What fans don’t want is generic promotional blasts with no editorial value. The clubs that treat their supporters as intelligent, passionate people – rather than just customers – are the ones seeing their open rates climb and their unsubscribe rates drop.

    Fan email communication, done right, is one of the most direct expressions of respect a club can show to its supporter base. It says: we value your time, and we’ve got something worth saying.

    Sports club communications manager reviewing fan email communication analytics on a monitor
    Young sports fan reading fan email communication on her smartphone in a cafe

    Fan email communication FAQs

  • How Safe Are Our Sports Facilities? The Hidden Risk Of Ageing Buildings

    How Safe Are Our Sports Facilities? The Hidden Risk Of Ageing Buildings

    From crumbling terraces at non-league grounds to ageing school sports halls, sports facility safety in older buildings is becoming a major talking point. While elite stadiums grab headlines with billion-pound rebuilds, thousands of community clubs, gyms and leisure centres are still relying on structures put up decades ago.

    These venues are where most people actually play, train and coach. As participation in grassroots sport grows, the question is simple: are the places we use every week still safe enough for the job?

    Why older sports buildings are under new scrutiny

    Many British sports facilities were built in waves – from post-war municipal baths to 1970s leisure centres and 1980s school gyms. Time, weather and heavier use have taken their toll. Recent concerns around crumbling concrete in public buildings have pushed safety higher up the agenda for local authorities and club committees alike.

    For sports venues, the pressure is even greater. Heavy footfall, impacts, vibration from crowds and constant moisture in changing areas accelerate wear and tear. Add in rising expectations around player welfare and fan experience, and it is clear that a quick coat of paint is no longer enough.

    Key dangers hiding in older sports facilities

    The risks in ageing sports buildings go far beyond the obvious cracked wall or leaky roof. Common problem areas include:

    • Structural fatigue – Terraces, balconies and raised viewing platforms can weaken over time, especially where concrete or steel has been exposed to the elements.
    • Slips, trips and falls – Worn floor surfaces, broken tiles and uneven steps are a constant hazard in sports halls, pools and stadium concourses.
    • Poor ventilation – Older changing rooms and indoor courts often rely on outdated systems, increasing the risk of damp, mould and poor air quality.
    • Outdated electrics – Legacy wiring, overloaded circuits and DIY fixes can be dangerous in environments with sweat, water and heavy equipment.
    • Legacy materials – Many older buildings still contain historic construction materials that now require careful management or specialist removal by experts such as those providing asbestos removal.

    For clubs, schools and local councils, the challenge is knowing what is a cosmetic issue and what could be a genuine safety threat.

    How clubs can assess sports facility safety in older buildings

    You do not need to be a structural engineer to spot early warning signs. A simple, organised approach can make a big difference:

    • Carry out regular walk-through inspections of stands, changing rooms, toilets and access routes before busy match days.
    • Log issues in a simple checklist, with photos and dates, so you can track whether problems are getting worse.
    • Pay special attention to emergency exits, stairways and any areas where large groups gather or queue.
    • Talk to coaches, parents, players and volunteers – they often notice loose railings, slippery steps or flickering lights before management does.

    Where concerns are serious or recurring, professional surveys are worth the investment. Structural engineers, building surveyors and specialist compliance firms can provide clear reports and prioritised action plans.

    Balancing budgets with safety at grassroots level

    Many community clubs operate on tight budgets, relying on volunteers and small grants. The idea of major refurbishment can feel overwhelming. Yet ignoring problems rarely saves money in the long run. Minor leaks can develop into major structural issues, while a single serious injury claim could threaten a club’s future.

    Practical steps include:

    • Targeting low cost, high impact fixes first – improved lighting, non-slip surfaces and clearer signage.
    • Applying for sport development grants that specifically support safer facilities and accessibility upgrades.
    • Working with local businesses on sponsorship deals in return for visible improvements to stands, dugouts or changing areas.
    • Planning phased upgrades over several seasons instead of attempting a single huge project.

    Crucially, safety work can be framed as an investment in participation, not just a cost. Parents are more likely to send children to clubs that clearly care about the environment they play in.

    The future of safer sports environments

    Looking ahead, sports facility safety in older buildings will be shaped by stricter regulations, smarter design and better data. Wearable tech and video analysis are already transforming performance; similar thinking is beginning to influence how we design and monitor venues.

    Coach and players training in an older sports hall while staff check fixtures, focusing on sports facility safety in older buildings.
    Volunteers inspecting terraces and handrails at a local ground to improve sports facility safety in older buildings.

    Sports facility safety in older buildings FAQs

    Who is responsible for safety checks at a local sports club?

    Responsibility usually sits with the club committee or facility operator, often under a designated health and safety officer. They must ensure regular inspections are carried out, risks are recorded and reasonable steps are taken to fix problems. Where facilities are owned by a school, council or landlord, duties are often shared, so it is vital to clarify who manages which areas.

    How often should older sports buildings be inspected?

    Basic visual checks should be done before busy sessions or match days, especially in high traffic areas such as entrances, stands and changing rooms. More formal inspections by qualified professionals are typically carried out annually or every few years, depending on the age and condition of the building, the type of activities taking place and any specific regulatory requirements.

    What are the first upgrades to prioritise for sports facility safety in older buildings?

    For most venues the first priorities are clear and safe access routes, reliable emergency exits, non-slip surfaces in wet areas, secure handrails on steps and adequate lighting inside and outside. Tackling these basics can significantly reduce accidents while you plan for larger refurbishment projects such as roof repairs, structural strengthening or full changing room modernisation.